Privacy Policy

By visiting ridestryder.com, you consent to the practices described in this Privacy Policy. Stryder Sports may modify this Privacy Policy at any time. Your continued use of Stryder Sports’ products and services and ridestryder.com constitutes your acceptance of this Privacy Policy and any updates. This Privacy Policy is incorporated into, and is subject to, Stryder Sports’ Terms of Use.

For the purposes of European Data Protection Law, the data controller of ridestryder.com is Stryder Sports. The data controller is responsible for determining why your data is collected and how it is processed.

Personal Information we collect from you

We only collect information you give us and permit us to access, when you visit our website and / or when you enter into a contract or sales transaction with us.

When you visit our website, we collect standard information about your electronic interaction with us, such as your IP address, browser type and language, operating system, cookie information (described below), pages visited on our site, referring and exit pages, and the dates and times of the visits. We process your information on the basis that your information is required for us to provide the website, products and services to you under the relevant contract between us.

When you make a purchase, we collect information such as your name, image, birth date, email and physical address, telephone number, gender, contact lists, social media information and profile, location (GPS) information, activity and performance information, and credit card information, where necessary.

Cookies

“Cookies” are small data files stored on your hard drive by a website you visit. We use cookies to collect information about people who visit our website. They help us see which areas and features are popular in order to improve your experience using our site.

When you click “Accept” on our consent request, you agree to the placement of cookies on your browser by us, our analytics and service providers, and marketing partners. If you do not click “Accept”, then we will remember your opt-out preferences. You may change your preferences or withdraw your consent at any time. Many web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies from our site. If you set your browser to not accept cookies or if you reject a cookie, it may affect certain features or services of our site.

How we use the information we collect

We will keep all information collected from you confidential. There is only a limited amount of instances where we will share your information with third parties for legitimate purposes, enumerated below:

  • To fulfil the services and provide the products you request from us
  • To enhance or customise your shopping experience with us
  • To better understand how users access and use our site, both on an aggregated and individualised basis
  • To evaluate our site and our offerings to you as a visitor
  • To respond to user preferences
  • For research and analytical purposes
  • To send you marketing notices including promotions of our products and services

We also employ other companies to perform functions on our behalf. These other companies help us by fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, assessing risk, automating decisions, and preventing fraud, and providing customer service. These companies have access to your information only as needed to perform their functions, but they are not permitted to use it for other purposes.

We also release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply our conditions of use and other agreements, or protect the rights, property, or safety of ridestryder.com, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.

Finally, we will release information if we are acquired by or merged with another company, or if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding.

Otherwise, we will keep the information we hold about you for as long as we believe is necessary to provide you the products, information and services you requested or as reasonably use for commercial purposes unless you tell us you want us to stop holding the information. We retain behaviour information collected through Google Analytics for a period of 50 months and delete such information at the end of this period.

Google Analytics

We use Google Analytics for site analysis and also makes use of other Google Analytics features, including re-marketing and audiences. For more information about Google Analytics and these features, go to http://www.google.com/policies/privacy/partners (“How Google uses data when you use our partners’ sites or apps”).

If you don’t want your data collected and shared with Google Analytics, you have the option to install the Google Analytics opt-out browser add-on, available here https://tools.google.com/dlpage/gaoptout.

Children’s Privacy Protection

ridestryder.com does not knowingly collect any personal information from children under 13. Also, if you are under 18, you may use ridestryder.com only with the involvement of a parent or guardian.

Information for International Users

We are based in the United Kingdom and our digital operations are conducted, in whole or in part, in this country. This means that your information is transferred from your region and transferred to, processed and stored in the United Kingdom. The information is also transferred from the United Kingdom to your region for payment processing, warehousing and shipping purposes pursuant to our contractual agreements with such regional processors, warehouses and shippers.

Regardless of where you live, you understand and agree that when you provide data to us for us to process in accordance with our legitimate interests or to fulfil an agreement with you (for example, when you make a purchase) your data will be transferred, processed and stored in the United Kingdom, and allow Stryder Sports to use and collect your personal information in accordance with this Privacy Policy. When another company transfers your data to the UK, we agree to protect your data as required under the EU General Data Protection Regulation.

Security of Personal Information

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction, in accordance with industry practice and applicable laws. Please be aware that despite our best efforts, no data security measures can guarantee 100% security. While we strive to protect information transmitted on or through our site, we cannot and do not guarantee the security of any information you transmit on or through the site and you do so at your own risk.

You should take steps to protect against unauthorised access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity, except where otherwise required by applicable law.

Your Rights and How You Can Contact Us

We collect and process your personal information on the basis that your personal information is required for us to provide the website, products and services to you under our contract with you or for the legitimate purposes set out in this Policy. You have choices related to how we use and share your personal information. In particular, you always have the right to request that we:

  • provide you information about how we use your personal information
  • give you access to, and a copy of your personal information that we store on our system;
  • update, correct or delete your information held in our files
  • stop using, and require that third parties stop using, some or all of your personal information for certain purposes, even if you continue to use our site or services
  • discontinue contacting you

If you would like us to change how we deal with your personal information, you can send us an email at hello@ridestryder.com or contact us by mail at:

Stryder Sports
Fir Tree Farm
Hastings Road
Battle, United Kingdom
TN33 0TJ

Additionally, if you are located in the European Union, you have the right to lodge a complaint with your local supervisory data protection authority about our use of your personal information.

If you have questions about the guidelines described in this Policy, please email us directly at hello@ridestryder.com